What I didn’t know became what I learned next.
That’s how I moved from SEO into product, operations, entrepreneurship and AI-native delivery.
Mar 2025 — Present
VisibleDoor
Founder
VisibleDoor is an AI-native search-intelligence product for analysing organic markets beyond individual websites. I defined the product logic and directed its implementation through benchmarks, tests and quality gates.
Jun 2023 — Mar 2025
MedGurus
Senior E-Commerce Manager
I joined as an e-commerce manager and later took on Product Ownership for digital commerce.
Apr 2021 — Sep 2023
Smokepilot
Founder
I built and ran an e-commerce business with over 600 products. I learned each part as it became necessary and connected everything into one operation.
Jan 2021 — Jan 2022
DEPT
SEO Consultant
I was responsible for SEO across more than 15 enterprise clients, including six key accounts. I also took on Product Ownership for team delivery.
Oct 2018 — Nov 2020
HolidayCheck
SEO Manager
I worked on organic growth for one of the DACH region's largest travel platforms and was responsible for SEO at MietwagenCheck.
Jun 2017 — Oct 2018
Geoflix
Founder
This was my first attempt at building a business. It taught me that a good idea still needs timing, capital and a realistic runway.
Sep 2013 — Sep 2016
DHBW
B.Sc. Business Information Systems
I completed a dual degree in Business Information Systems with a focus on Application Management. It gave me the foundation to understand business decisions and technical systems.
How I work
I find the real problem before I build the solution.
I start with evidence and speak directly with the people involved. Then I develop a solution, consult the stakeholders, set a clear direction and verify the result after deployment.
Current availability
If organic growth is a strategic channel for you, we should talk.
I'm open to SEO leadership roles and freelance work. Let's discuss what fits.
Head of SEO · Organic Growth · Search leadership
Target roles
Switzerland
Zürich–Schaffhausen corridor · Hybrid
Germany
Remote
International
Remote · English/German